ABOUT KRE8TIV
Ideas need more than inspiration.
WHAT KRE8TIV IS
KRE8TIV is a Sydney-based music and creative production practice working across composition, artist projects, concerts, recordings, theatre and live performance.
We bring together creative direction, music and production — shaping ideas into finished projects that can be recorded, performed or brought to the stage.
Some projects begin with a score. Others begin with an artist, a concert concept, a story or an opportunity.
KRE8TIV helps define what the project needs, bring together the right people and move it towards delivery.
HOW KRE8TIV WORKS
Start With the Idea: We begin with what you want to create — whether it’s fully formed or still taking shape.
Define what it needs: Music, people, planning, budget, partners and production — every project needs a different mix.
Build the project: We develop the creative work and put the right structure, team and production around it.
Move It Forward: The aim is to turn the idea into something that can be performed, recorded, presented or produced.
BEHIND KRE8TIV
SONNI PETROVSKI
Composer · Arranger · Orchestrator · Artistic Director · Creative Producer
KRE8TIV is led by Sonni Petrovski, whose work spans composition, orchestration, film, theatre, concerts and live production.
His experience crosses the full creative process — from writing and arranging music to shaping projects, building artistic teams and taking ideas through to performance.
That experience is the foundation of KRE8TIV: creative thinking, musical expertise and a practical understanding of how to move a project from idea to delivery.
25+
COUNTRIES
500+
EVENTS & PRODUCTIONS
MUSIC · FILM · THEATRE · CONCERTS · LIVE PRODUCTION · ARTISTIC DIRECTION
KRE8TIV TEAM
